LANDING PAGES
The project
Redesign the Careers, About, and How It Works landing pages for Credit Karma using the newly updated brand guidelines, with the goal of creating brand consistency across all touchpoints and a better user experience for members, potential members and potential candidates. I designed these landing pages as the brand guidelines were evolving, and these designs informed the design and layout of templates developed for other landing pages. I also worked closely with the team building the landing pages to ensure the final builds were consistent with the designs.
Design + Art Direction: Caitlin McCloskey
Copy: Khari Pressley
Creative Direction: Michael Enriquez
Photography: Ryan Kort
I created a scalable, modular grid-style template used across a series of landing pages for careers site. I identified the issue that we didn’t have any on-brand employee photos to use, so I arranged and led the art direction for an in-house photoshoot done in the Credit Karma Charlotte office. To ensure a successful photoshoot, I created photography guidelines and a shot list prior to the photoshoot.