Event Branding: bring your kid to work day
The project
It’s everyone’s favorite event of the year – Camp Karmanaut! We created the branding for the event and designed all of the swag, produced the digital and print signage, and concepted kid-friendly activities alongside the Events Team. We were able to step outside of the Credit Karma design system for this company event, and focused the theme around a vintage 1950’s employee onboarding experience.
The idea
Why pretend the office is anything less than awesome? Let’s show our Junior Karmanauts just how cool it is to work at Credit Karma. Instead of putting on a corporate costume, we’ll pull back the curtain and showcase the real magic-- our people. We’re putting together an immersive, fun-filled Camp Karmanaut experience that will give the next generation a front-row seat to the teamwork, creativity and real-world member impact that makes Credit Karma tick.
Design + Art Direction: Caitlin McCloskey
Copy: Brian Bernbaum
Creative Director: Michael Enriquez
Branding
Activity Book
SWAG
Signage
Results
300+ kids in attendance
65+ “Work From Home” kits shipped out
150+ visitors to the office (grandparents, parents, etc.)
600+ family portrait photos taken
15 local small businesses supported
