The Project

We created a set of videos for social channels promoting the partnership between Credit Karma and TurboTax heading into the peak of tax season. We tested live action footage and animation, with multiple messaging angles highlighting different products and benefits. The team also decided to run the videos on OTT which contributed to increased filings.
The creative challenge was incorporating all of the necessary messaging and legal requirements, while still making it engaging and entertaining on crowded channels. All in :20!

Design + Art Direction: Caitlin McCloskey

Copy: Daley Cline

Animation: Tyson Dale

Creative Direction: Natalie Butler